There is no dearth of social media platforms to advertise your brand. You can find a variety of social media sites like Facebook, Instagram, twitter, linked in etc. where you can advertise your product but finding the best platform requires a thorough knowledge about the audience you want to target.
The task of deciding which social media to target depends on your business as well as your campaign. The audience you would be targeting would determine the choice of the social media channel. For example, if you are into the business of selling stationary items online then you could focus on advertising through Facebook and targeting students as your audience.
Moreover, every social media platform provides different types of tools and how a marketer can use these tools in helping his brand reach the desired audience.
So, for a start you can concentrate on one platform and know all the tools of it in detail whilst perfecting in it by using every tool it provides. You’ll be able to spend less time as compared to focusing on different channels which is a time-consuming process. Hence you would be more successful by paying attention to any one social media platform. According to a survey conducted in 2016, Facebook was the most popular social media platform, so in a way this would be your safest bet.
